More dynamic and innovative than ever before, Gran Sasso has built its reputation on meticulous design research and the use of high quality yarns such as cashmere, merino wool, cotton, and linen. The firm’s production is entirely made in Italy, with particular attention to detail and skilful craftsmanship traditions. Having begun as a classical knitwear manufacturer, the firm set up an internal design department in the early seventies to create a series of collections. By the early eighties, Gran Sasso had become an important Italian market leader. It has since continued its success in the international market, which currently accounts for more than half of the sales.