The L.B.M. 1911 brand was created as a trademark, epitomising the perfect balance between sportswear and sartorial attire. Its launch fifteen years ago marked a fundamental stage in the story of Lubiam, a Mantua company that for over a hundred years has been synonymous with excellence in men’s tailoring labelled Made in Italy.The L.B.M. 1911 collection was introduced in 2005 on a hunch of Giovanni Bianchi, who, together with his siblings Edgardo, Giulia and Gabriele, represents the fourth generation of the Bianchi family.
It was the early 2000s when Giovanni Bianchi, the Director of Lubiam’s Style Office, decided to go for radical product innovation and depart from ‘formal’ apparel while adhering to its principles in terms of sartorial quality, thereby starting an evolutionary process that led the company to specialise in the ‘garment-dyed’ sector.
The L.B.M. 1911 brand pushes forward an ultra-modern style; it is proudly rooted in a century-old tradition; exclusive Italian-made tailoring goes hand in hand with an innovative approach to research and innovation, spilling over into leisurewear and technical wear.